Pricing
One complete site, one clear monthly plan. Choose the support and growth pace that fits your business.
A Shoreline Sites website costs $297, $497 or $997 a month depending on the plan, and the one-time setup fee is waived right now, so there is nothing to pay up front. Every plan includes hosting, SSL, daily backups, monthly content edits and support. Plans are month to month with 30 days notice to cancel, and you own your domain.
Your demo, personalized and live.
Get a professional site online this week.
Everything in Launch, plus content that ranks.
Start pulling in search traffic month after month.
Everything in Growth, plus tracking and strategy.
Treat the website as a measured growth channel.
Every plan includes hosting, SSL, daily backups, your monthly content edits, and support. A simple online booking link with confirmation is included too.
There are no long-term contracts. Plans are month to month, and you can cancel with 30 days notice.
Growth programs
All-in monthly programs that build on Pro. Pick one, and pay less than buying the pieces on their own.
Everything in Pro, plus an AI voice agent and chatbot that answer every call.
Urgent-call trades: HVAC, plumbing, electrical, roofing, tree, dock, junk removal.
Everything in Pro, plus a full content and social program with follow-up.
Visibility trades: pools, lawn care, house cleaning, power washing.
Everything in Pro, plus a fully managed content and social program.
Established multi-crew operators who want a fully managed social presence.
Programs bundle the Pro plan with the marketing pieces most trades reach for first: AI answering, content, and managed social. Pick the one that fits your trade. Each shows its a-la-carte price and the bundle saving, and every piece is available on its own at the same price. Programs sit above the everyday plans on purpose - they are managed programs for established crews, not a bigger website.
Add-ons
Everything below is optional. Your plan is a complete website without any of it.
A local tracked number with recorded calls, so you know which jobs came from the site.
A caller who reaches voicemail gets an instant text instead of calling the next contractor.
Automatic review requests after a completed job, and replies handled for you.
Automatically follows up on estimates that went quiet, up to 500 active contacts.
Posts, photos, hours, and questions kept current where homeowners actually choose who to call.
Stops a wrong phone number or address from following you around the directories.
We build and optimize your Facebook and Instagram profiles, apply your brand, and set up the posting workflow. One time, no ongoing charge.
One article a month plus four social posts drawn from it. Content repurposing to stay visible, not a full managed program.
Four articles a month plus twelve social posts, a content calendar, keyword research, and reporting.
Fully managed social across two to three platforms, 20 to 30 posts a month, plus articles, strategy, and monthly reporting.
Add a platform beyond the two or three already covered by Content and Social. Priced per extra platform.
Short-form video on TikTok or Reels, added to a managed-social program. Requires usable footage from your crew.
Answers while you are driving or on a roof. Includes 300 minutes, then 45 cents per minute.
One business day response, so storm notices and urgent hours changes jump the queue.
Match how homeowners search, service plus town, for every town your crew covers.
Beyond what your plan includes, written for your trade and your towns.
One focused page for a seasonal offer, an emergency service, or an ad campaign.
A 15 to 30 second hero loop made for your trade and the shore, no film crew required.
Two concepts, two revision rounds, and the files you need for trucks, shirts, and estimates.
About 90 minutes on site and 25 edited images. Real crew and trucks beat stock photos.
Your whole site in Spanish, reviewed by a native speaker, so bilingual households can hire you.
Answers service-area and pricing questions after hours. Best value inside a bundle.
A real second branch or crew market with its own local presence and reporting.
Managed Google pay-per-lead campaigns on Search and Maps, formerly Local Services Ads. You pay Google per lead; we manage the campaign.
Management only. Your ad budget goes straight to the platform, never through us.
Calls, forms, rankings, and ads in one view. Already included on Pro.
Most add-ons are month to month, the same as your plan; the one-time pieces (setup, hero video, logo, photography) are charged once when we deliver them. Recurring prices match FangoLabs, our parent studio, so you never see two numbers for the same service. If your field software already does one of these, we will tell you and connect it instead of selling it twice.
Trade packs
Each pack costs less than buying the same pieces separately, with the saving shown.
HVAC
$1,497 $1,742
Save $245
Plumbing
$1,197 $1,388
Save $191
Electrical
$997 $1,188
Save $191
Roofing
$997 $1,188
Save $191
Tree service
$847 $991
Save $144
Docks and bulkheads
$997 $1,191
Save $194
Pool care, lawn and landscape
$847 $991
Save $144
House cleaning
$947 $1,091
Save $144
Power washing
$947 $1,091
Save $144
Junk removal
$847 $991
Save $144
Trade packs and growth programs are the two places we discount. Individual add-on prices stay the same everywhere, so the only way to pay less is a package that fits your trade. Each pack shows its a-la-carte price and your saving, and costs less than buying the same pieces separately.
Seasonal businesses
For pool, lawn, power washing, and dock businesses whose phone goes quiet in January.
Your site, your forms, and your search presence stay live all winter. Blog posts, routine edits, reporting, and active marketing pause until spring. Available on any website plan for up to four months once a year after your first three months, with no reactivation fee. On a growth program, the marketing pieces pause and the site holds at Maintenance Mode for the season.
No long-term contract. Plans are month to month after the one-time setup. Cancel any time with 30 days notice and we help you transition cleanly.
Text changes, photo swaps, hours, coupons, adding a testimonial, tweaking a service description. Launch includes one a month, Growth includes two, and Pro gets priority turnaround. Bigger additions like a whole new page are quoted flat, or included on Pro.
If you have a domain we connect it, keeping your email exactly as it is. If you do not, we register one in your name at cost. Either way you own it.
Yes, plans switch at the next billing cycle with no fees. Most owners start on Launch and move to Growth once they see the leads coming in.
A website is not a one-time purchase, it needs hosting, security updates, backups, edits, and fresh content to keep ranking. The monthly plan means it is our job to keep your site fast, current, and working, permanently.
No. Every plan is a complete, working website on its own. Add-ons exist for owners who want more. Most are month to month like your plan; a few, such as setup, a hero video, or a logo, are one-time and charged once when we deliver them. We would rather sell you nothing extra than sell you something your field software already does.
Yes, and in your favor. Those platforms already handle booking, review requests, and customer messaging, so we will connect what you have instead of charging you a second time for it. Tell us what you already pay for and we will take those items off the table.
Ask about Maintenance Mode. For $39 a month, up to four months a year, your site and forms stay live and keep their search presence while content and marketing work pause. It is available after your first three months, and there is no fee to switch back on in the spring.
A simple booking link or embed, with a confirmation, is included in every plan. You only pay extra for the complicated version: deposits, multiple crews, custom availability rules, or a quote calculator built around how you actually price.
Every plan starts with a live site you have already toured.
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